Hi, I’m Monis!
About Me
Skilled performance marketer who delivers tangible outcomes through effective campaigns.
Have a Strong track record of success in generating leads, driving conversions, improving performance metrics, and creating high performing assets across paid and communication channels.
Continuously enthusiastic about learning and maintaining up-to-date knowledge of the latest trends in paid marketing strategies
1
+
Years Experience
2
k+
Leads Generated
0
+
Campaigns Executed
0
Industries Served
Success Metrics are Different for All
Here is a glimpse of my recent projects
1000s of Qualified Leads Generated - Tsaaro Academy
Led performance marketing campaigns on LinkedIn, later expanding to Google and Meta to drive MQL generation. Developed tailored strategies, including privacy certification mock tests and rebranding training programs for differentiation. Optimized landing pages and Ads to improve engagement and reduce CPLs across all platforms.
CPL Reduced by 70%
Scaled From 150 to 250+ Leads a Month
Expanded to Google Ads, Meta Ads
₹1,000 to ₹300 CPL - Bookleaf Publishing
Managed Google Ads campaigns, conducting in-depth customer and competitor research to guide targeting and strategy, resulting in improved overall campaign performance metrics compared to previous results. Optimized landing pages, ad copy, and incorporated high-intent keywords that were previously overlooked, achieving significantly better CPLs
CPL Reduced by 45%
LP Conv. Rate Increased from 2% to 7.3%
9% CTR on non-brand campaigns
$2 Leads for Free Trial - VIDEOO LLC
Generated qualified leads for multiple SAAS products by offering a free software trial. Leveraging scroll-stopping, pattern-interrupt ads and targeting high-intent customers alongside Lookalike Audiences (LAL 1%), the campaign delivered strong performance
$2 CPL in international markets
5% CTR on Meta Ads
33% Landing Page Conversion Rate
3X Scale with 30% Reduction in Cost Per Lead - The Chimney Sweepers
Led local lead generation. Conducted thorough competitor research and analyzed market needs. Crafted irresistible offers that attracted hot leads, resulting in a very high lead to conversion rate. Implemented advanced strategies for optimizing Google Ads learning, leading to lower CPLs and improving overall performance metrics.
CPL dropped by 30%
LP Conv. Rate Increased from 11% to 20%
Scaled from 0-1 to 2-3 Quality Leads per Day
Detailed case studies are coming soon
Skills & Expertise
Dedication to driving measurable results, optimizing campaigns, and achieving success through data and creativity
Key Platforms
Google Ads
LinkedIn Ads
Meta Ads (Facebook Ads)
Google Marketing Platform (Analytics & Tag Manager)
Elementor (WordPress)
Chat GPT (AI)
Brevo
Ai Sensy (WhatsApp Automation)
Canva
CRM
Key Skills
Market Research
Lead Generation
Ecommerce & Direct Sales
Campaign Management & Optimization
Landing Page Optimization
A/B Testing
Email Marketing Automation
What My Colleagues Have to Say!
I had been Monis's manager for 10 months, and he's a top-notch performance marketer. Monis is great at research, running campaigns, managing leads, and using platforms like Google, LinkedIn, and Meta Ads. He's patient and works well with the team. I highly recommend Monis to any company that wants a top performer in marketing. Excited to see his ongoing success!
Varsha Agarwal
Marketing Team Lead
I had the pleasure of working closely with Monis on specific tasks pertaiing to desiging landing pages and generating leads. I can confidently say that he is an outstanding professional who brings immense value to any team.
He approaches every task with enthusiasm and a can-do attitude, inspiring the entire team to excel.
Ashton Lobo
UI/UX Designer